Urban Vine Media

Good day readers and culture lovers. As you know our job here is to enlighten our patrons, subscribers and to give an insight in the world of Arts, Culture & Entertainment. Urbanvine the brand and the people involved have over 40yrs of total experience in the world of the arts. From music, sports, fashion and media. Today the topic is Fans vs Bots.
The landscape of Entertainment has changed. It’s a data game now. Whether you’re a painter, sculptor and an artist. Numbers have really been the driving force in any business. Sales is equated to awareness.
With the rise of uploads on a daily where there’s over 400k songs being uploaded daily. That’s only speaking  on two major streaming platforms. How does a fan of music sift through that? And how does an artist actually build a proper fanbase when we have things like streamfarms, bots and programs to help enhance algorithms and more?

What does an actual organic fanbase look like? As an artist you are a product. So bringing awareness to your bi products is a vital part of marketing. Now as a purist or someone with very little associations with digital marketing.
What are the steps to finding and building on your niche? What does it take to achieve a fanbase and also acquire super fans that will spend with and around you effortlessly?

After speaking with a marketer and artist manager “Vivian Push A Yute Thomas” he made it clear that the industry has to apply reverse engineering in order to balance the equation. “If your aim and main aim is to reach your fanbase, then clearly in a pool of thousands, the app is you”. Physically make yourself available. The world of content is based on the narrative (the plot) and storyline. So why not go directly to the source. Go to the fans and meet and greet your potential fans. This becomes your storyline. Place yourself in and around events. Instead of only paying for Google Ads go pay a local bar/winery/coffee shop to play there. Your presence will allow you and your team to asses your weaknesses as well as your strengths. Also pointing out to everyone the best ability is AVAILABILITY. The content from these shows and patreons now become the online content, and main audience. Now keep repeating.
Those are just some of the examples he encouraged young acts and teams to do.

Everyone is getting lost in digital marketing. Keep in mind you have to sell the experience and that is why great acts are selling hard tickets and some artisans are at the mercy of an app and a bot.

This is just a convo. This is just humans saying sometimes we miss discovery. The shrouded arena of finding or discovering a new track, painting or just about anything is you not relying on the Search Engine Optimization. Who ever has the best marketing budget and strategy will be leading the pack.