Urban Vine Media

When you think of Jamaica, images of reggae, breathtaking beaches, and vibrant culture come to mind. But Jamaica is much more than just a destination for music and relaxation — it’s a thriving creative hub, especially when it comes to fashion.

Jamaican designers are a powerful force reshaping Caribbean style, bringing boldness, authenticity, and innovation to the global stage. Rooted in cultural pride, their work is a beautiful blend of Afro-Caribbean heritage, European influence, and fearless creativity. Here’s a deep dive into 10 Jamaican designers you absolutely need to know if you’re passionate about Caribbean fashion.

1. Cedella Marley: The Torchbearer of Culture and Style

No conversation about Jamaican fashion can begin without mentioning Cedella Marley, the multi-talented daughter of Bob and Rita Marley. A singer, author, and fashion designer, Cedella is a creative powerhouse who continues to channel her family’s legacy into her designs.

Cedella’s work beautifully embodies Jamaican pride. One of her most iconic moments was designing the Jamaican Olympic team’s uniforms for the 2012 London Games, under the Puma brand partnership. Her designs masterfully combined functionality, style, and national symbolism — using bold colors, athletic cuts, and cultural references that made headlines around the world.

Beyond sportswear, Cedella runs her own label, where she merges reggae spirit with urban sophistication. Whether it’s edgy denim, relaxed boho dresses, or colorful accessories, Cedella ensures her pieces always tell a Jamaican story.

Fun Fact: Cedella’s children’s clothing line, “Catch a Fire,” named after her father’s album, was a pioneering moment for Caribbean branding in international fashion markets.

2. Romeich Major: From Dancehall Streets to Global Fashion

Few people have done more for the everyday visibility of Jamaican style than Romeich Major. Known initially as an entrepreneur and music manager, Romeich expanded into fashion with his brand Romeich Wear, turning dancehall culture into a lifestyle brand.

Romeich Wear’s aesthetic captures the vibrant energy of Kingston’s streets: fitted T-shirts, branded caps, sleek tracksuits, and flashy accessories that mirror the boldness of dancehall music. His designs often feature Jamaican flag colors, slang, and pop culture references, making his brand a must-have for young Jamaicans.

Artists like Shenseea, Ding Dong, and Teejay have regularly rocked Romeich Wear on stage and in music videos, pushing it beyond Jamaica’s borders into international eyes. Romeich represents a new generation of Jamaican designer-entrepreneurs: business-savvy, culturally authentic, and youth-centered.

Impact: Romeich is not just designing clothes — he’s building a lifestyle empire that includes event promotion, artist management, and even food services, showing how fashion and culture are interlinked.

3. Keneea Linton-George: Defining Caribbean Elegance

Keneea Linton-George is the definition of Caribbean luxury fashion. As one of Jamaica’s most refined designers, her style is characterized by structured silhouettes, luxurious fabrics, and an elegant color palette.

Keneea rose to prominence with her line Keneea Linton, which features timeless dresses, sleek pantsuits, and flowing resort wear perfect for the sophisticated Caribbean woman. Her work seamlessly bridges the island’s laid-back lifestyle with polished, global fashion sensibilities.

A passionate advocate for the regional fashion industry, Keneea also hosted the TV series Mission Catwalk, Jamaica’s version of Project Runway, giving aspiring designers across the Caribbean a platform to showcase their talents.

Quote: “I believe Caribbean fashion can be luxurious, and I want my designs to reflect the confidence and beauty of our people.”

4. Jae Jolly: Vibrancy Meets High Fashion

Jae Jolly is a bright, bold voice in Caribbean fashion. Her work is the perfect marriage of playful spirit and sophistication. Known for her resort wear, Jae’s designs capture the freedom, beauty, and vibrancy of island life.

Her collections feature luxurious kaftans, daring cutout dresses, vibrant swimsuits, and whimsical accessories. Jae Jolly effortlessly blends high fashion with vacation-ready ease — a winning formula that has attracted a celebrity clientele.

In recent years, her designs have appeared at Miami Swim Week and have been worn by influencers across the Caribbean and North America.

Signature Look: Flowing maxi dresses in tropical prints, structured bodysuits, and luxurious cover-ups that can go from beach to red carpet.

5. David André: Caribbean Minimalism for the Modern World

David André is an award-winning designer whose style represents a sleek, modern take on Caribbean fashion. Born and raised in Jamaica, David’s design philosophy focuses on easy elegance: lightweight fabrics, clean lines, and a muted yet impactful color palette.

His brand balances ready-to-wear casual pieces with sophisticated formal attire, making it a favorite for those who want versatile, high-quality clothing that embodies island life without resorting to clichés.

David is passionate about promoting Caribbean fashion beyond stereotypical beachwear and carnival looks — he’s proving that Caribbean designers can be leaders in global minimalist fashion too.

Inspiration: “I design for the global citizen who loves the Caribbean but also appreciates modern sophistication.”

6. Carlton Brown: Tailoring the Caribbean Gentleman

When it comes to men’s fashion in Jamaica, Carlton Brown is a standout name. He is famous for crafting elegant, contemporary suits and menswear with an unmistakable Caribbean touch.

His label, Carlton Brown Designs, offers bespoke tailoring that rivals the finest European traditions, while subtly incorporating elements like tropical wool, vibrant linings, and creative detailing. Carlton has dressed Jamaican elites, politicians, and international celebrities alike.

Beyond clothing, Carlton Brown is a symbol of redefining masculinity in the Caribbean — encouraging men to express individuality and pride through fashion.

Career Highlight: Carlton Brown was the official designer for Mr. Universe Model 2013, showcasing Jamaican design excellence on a global stage.

7. Lubica Slovak: A Slovakian Heart with Jamaican Soul

Though born in Slovakia, Lubica Slovak has immersed herself in Jamaican culture so deeply that she’s become an integral part of its fashion landscape.

Her designs are effortlessly feminine, often using airy fabrics like chiffon and silk, reflecting the tropical climate and relaxed island vibe. Lubica’s brand is synonymous with minimalism, elegance, and Caribbean freshness.

She co-founded the label Anuna with singer Tami Chynn, and the line was celebrated for its chic, wearable designs. Lubica continues to live and create in Jamaica, a shining example of how the island’s spirit captures and inspires people from all over the world.

Philosophy: Lubica’s designs focus on feeling beautiful without trying too hard —

8. Ayanna Dixon: The Storyteller Through Fashion

Ayanna Dixon, the founder of ASI (A.Yanna Studio Illustration), is one of Jamaica’s most dynamic fashion talents. She’s a trained illustrator who seamlessly translated her artistic eye into fashion design.

Ayanna’s work is lively, colorful, and full of Caribbean stories. She incorporates vibrant prints, whimsical illustrations, and positive messaging into her collections. Through her designs, Ayanna empowers Caribbean women to embrace their uniqueness and joy.

In addition to fashion, Ayanna is passionate about mentorship and inspiring the next generation of Caribbean designers.

Signature Item: Illustrated tote bags, breezy dresses, and capsule collections that tell personal and cultural stories.

9. Jorian Clarke: Breaking Boundaries in Street and High Fashion

Jorian Clarke is a young designer disrupting Jamaica’s fashion landscape with his brand JaeMajor. Fusing fine art, social commentary, and avant-garde design, Clarke’s work is anything but ordinary.

JaeMajor collections often explore identity, race, culture, and spirituality — topics rarely seen in Caribbean fashion. His designs feature unconventional materials, hand-painted garments, and symbolic detailing, challenging consumers to think deeply about what they wear.

Clarke represents the new vanguard of Caribbean designers: experimental, bold, unafraid to break traditions while honoring them at the same time.

Why He Stands Out: Clarke’s work challenges stereotypes about Caribbean fashion being “only beachwear” and pushes conversations around cultural identity.

10. Mutamba: A Legacy of Afro-Caribbean Pride

Mutamba is a veteran in the Jamaican fashion scene, known for creating designs that honor African roots and Caribbean freedom.

His pieces are made from natural fabrics like cotton and linen, often hand-dyed using traditional methods. Mutamba’s designs are characterized by flowing garments, earthy colors, and Afrocentric aesthetics — celebrating Black pride, freedom, and natural beauty.

Mutamba’s work has always been about more than fashion; it’s a movement, encouraging Jamaicans to reconnect with their African heritage and celebrate their identity with pride.

Legacy: Mutamba laid the groundwork for today’s Afrocentric Caribbean designers, blending history, activism, and artistry into wearable storytelling.

Jamaica’s Fashion Future is Now

Jamaican designers are not just shaping the future of Caribbean fashion — they’re influencing the global fashion conversation. From Cedella Marley’s cultural storytelling to Romeich Major’s streetwear revolution, from Keneea Linton’s Caribbean luxury to Mutamba’s ancestral pride, each designer reflects a different facet of Jamaica’s complex, powerful identity.

Fashion in Jamaica is more than trends; it’s about heritage, resilience, self-expression, and creativity. As Jamaica continues to shine globally — through music, sports, food, and now fashion — one thing is clear: the world is finally ready to dress the Jamaican way.

So whether you’re walking through the streets of Kingston, attending a Carnival fete, or sitting front row at New York Fashion Week — keep your eyes on Jamaica. The best is yet to come.